ABOUT NICOLE THEPOLE​

Rihanna made it rain on her in the Pour It Up video. Her pole tricks stopped Ne-Yo dead in his tracks in scenes from the music video for "She Knows". She performed on stage with Bruno Mars at the MTV European Music Awards. Thought Freida Pinto was working that pole in the Bruno Mars "Gorilla" music video? Nope. It was her body double, the aerial phenomenon otherwise known as “Nicole ThePole.”

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Nicole Williams aka Nicole “ThePole” has a media heavy resume that reads like an A-list celebrity. She choreographed a pole dance routine for Beyonce's Renaissance Tour, she tours with Snoop Dogg and has been featured in over a dozen music videos.  There are appearances on The Ellen DeGeneres Show, Access Hollywood, The Insider and Ricki Lake. She taught Nick Lachey how to pole dance on VH1, showed the crew from Cosmopolitan magazine her moves, even gave the Grammy winning gospel group Mary Mary pole dance lessons. She has appeared in Diesel’s campaign for i-d Magazine, was the first African American to create a pole dance instructional DVD series and has one of the biggest studios in Los Angeles.

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Nicole’s alter ego was born in 2007 when she saw women pole dancing at a Los Angeles house party in which they showed her how to do a few moves and she was addicted after that one experience. She immediately bought a pole and taught herself how to pole dance at home by watching YouTube videos. At the time, she was a  personal trainer and co-owner of a Personal Training gym and quickly began telling clients about her newfound obsession.

A tomboy and athlete in high school, she fell in love with the fitness & acrobatic aspects of pole dance. Her new outlet also offered something else… the freedom to be sexy. She learned to step into her femininity, point her toes and be graceful, learn fluidity and musicality, traits she didn’t possess prior to her pole dance training.

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Nicole had a vision for herself and other women and knew that pole dancing could revolutionize fitness for women. She believed pole dance could be a powerful movement for women as a form of exercise and a way for women to connect to their bodies. In 2008 she opened Allure Dance and Fitness, one of LA’s pioneer pole studios. Nicole excels as an instructor because she really cares and connects with her students, she breaks down moves to make it easy and most of all – makes it FUN! She reminds us if we keep a positive mindset and “Can Do” attitude literally anything is possible.